It’s too easy.
Imagine, you’ve spent hours lovingly crafting an article.
Such powerful words have never before been seen on a computer screen.
You hit publish.
You await the adoring fans who will flock to you like pigs to shit.
And you get 10 views…
You probably don’t need to image it, right?
We’ve all done it.
You come up with your home run idea only to have it flop like a fish a dead fish on a boat deck.
So you go back to the drawing board and try again.
What if you could come up with winning ideas in a repeatable way?
Let me show you how.
It’s called the Climbing the Ladder technique
Surefire content ideas made easy
One way to think about writing for an audience is that you are offering them a transformation.
By reading your content, they are better off in some way. Otherwise, what’s the point in them reading it?
Reaching that transformation takes a lot of steps. There’s a whole wealth of knowledge required to go from point A to point B. Your job, is to guide them through every step.
So what you are going to do is think of one specific person you are trying to help. You’re going to write out point A – where she is now, and point B, where she is going to end up.
Then you fill in the gap with every single piece of knowledge and step she has to take to climb the ladder.
Here’s an example.
From writer to creator
My business helps writers make more money.
This means there is a clear point A – Writer who ids publishing online
And a clear point B – Writer who is running a profitable creator business.
You write down both of these and then include everything a person will need to learn to go from point A to point B.
My list took me all of two minutes, and I came up with over 20 ideas. Check it out:
Point A – Writer who is publishing online
- How to start a newsletter
- How to sell to a newsletter
- How to monetize with affiliate links
- How to create a product
- How to sell a product
- How to build an audience
- How a creator business works
- How to come up with product ideas
- Different low-ticket product ideas
- How to make a sales page
- Copywriting
- Attention building
- Newsletter growth
- Habits of million-dollar creators
- How to leverage podcasting to grow a creator business
- The types of creator business you can start
- How monetizing a creator business works
- How to generate social proof
- How to gain trust with your audience
- How to write consistently
- How to upsell a product
- How to monetize an audience
- Creative monetization ideas for your creator business
- How to come up with endless content ideas
Point B – Writer who runs a creator business
These are not the finished headlines but ideas. I can then add these to my idea bin and have a list of ideas that I know will resonate with my audience.
Don’t write for your audience. Help them transform
Your writing exists to serve someone else.
Yes, you can enjoy doing it. Yes, you can have as much fun as a person can sitting alone at their computer.
But ultimately, your writing exists to help other people.
And helping other people involves helping them transform from who they are now into who they could be. You do that through the stories you tell, the lessons you share, and the mistakes you make.
Use the Climbing the Ladder technique to take your audience on that transformation.
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